Posted: November 27, 2015 10:32 am
Downtown Erie businesses to join nationwide celebration of sixth annual Small Business Saturday on November 28
‘Twas the Saturday after Thanksgiving
And all through the mall
Traffic jams, long lines
Maybe even a brawl
But for those seeking genuine holiday cheer
An enchanting alternative was oh so near
Dreading mall madness? Prefer to see the sparkle of traditional holiday decorations instead of the glow of red taillights? Visit Downtown Erie, where more than 100 shops, restaurants and other attractions await with an array of exciting merchandise, delicious menu offerings and, best of all, the type of personalized service not found at the mall.
Small Business Saturday was launched by American Express in 2010 and has become a holiday tradition observed by millions across the country. Shoppers spent an estimated $14.3 billion while “shopping small” during last year’s observance.
According to the recently released Small Business Saturday Consumer Insights Survey, 55 percent of consumers said they are aware of the day and 83 percent said the observance inspires them to “shop small” throughout the year.“Small Business Saturday is a major part of the holiday shopping tradition, and has become a celebration of the local small business owners that we call friends, neighbors and family,” said Janey Whiteside, senior vice president and general manager of American Express OPEN.
Another way to support Erie all year long is to participate in The 3/50 Project by spending at least $50 per month at three independent, locally owned businesses. The project was begun in 2009 by a Cinda Baxter, a retail consultant and former store owner who wanted to strengthen independent brick-and-mortar businesses.
A study showed that $68 of every $100 spent at those businesses returns to the community in the form of wages and taxes paid, donations to churches and charities, youth team sponsorships and other economic and community-building activity. The same $100 spent at a national chain returns only $43 to the local economy. If spent online, it returns nothing. If half the employed population spent $50 per month locally, it would generate $42.6 billion in revenue, according to the project.
Be a part of it! Celebrate Small Business Saturday and join The 3/50 Project, treating yourself to all that Downtown Erie has to offer while supporting the local businesses and merchants that are the backbone of our community.
For information about Downtown shops, restaurants and attractions, visit www.eriedowntown.com.
For more about The 3/50 Project, visit the350project. Net.